HomeNews & Views Cynthia: SVP & General Manager of CNN en Español, Leading with Spanish

Cynthia: SVP & General Manager of CNN en Español, Leading with Spanish

 

Professionals across industries and skill levels are sharing how they Lead with Languages: 

“From ad sales clients, to correspondents, to government leadership, I need to be able to conduct my business in the language that best fits the circumstance we find ourselves in.”

Meet Cynthia—Senior Vice President and General Manager of CNN en Español and U.S. Hispanic Strategy CNN

Languages:  Spanish & FrenchCynthia photo

Grew Up In: Born in Los Angeles to an American father and Cuban mother; raised in Atlanta, Washington, DC, and Miami, Florida

College: University of Miami

Majors: Broadcast Journalism & Foreign Languages

Study Abroad: Tutoring in both Spanish and French as a child; a foreign language program at the American Institute in Aix-en-Provence, France, as part of Miami Dade College


How do you use your language skills in your work/career?

As a leader at CNN en Español I need to communicate effectively with a plethora of constituents all over the globe. From ad sales clients, to correspondents, to government leadership, I need to be able to conduct my business in the language that best fits the circumstance we find ourselves in.

What is the biggest misconception Americans have about learning languages?

Some of the misconceptions stem from a lack of global knowledge in which we assume that everyone should speak English. In fact, English is the third most spoken language in the world after Mandarin Chinese and Spanish. The other misconception is that learning a second language is difficult. In fact, if we start teaching languages at a young age, it is quite easy, as the brain is able to capture nuances of language more easily and with today’s connectivity and technology practicing the language is easier.

Do you have an interesting, moving, or humorous anecdote featuring your language skills to share?

Because I have an Anglo sounding name it is always funny to see the surprise on people’s faces when I easily switch from English to Spanish, and sometimes it is in the same sentence using Spanglish in Miami.


Check out our Lead with Spanish page for information about university programs, scholarship opportunities, student testimonials, and more!

Have you put your language skills to work?  Tell us about it @LeadWLanguages on social media.